About Me

About Me

About iLana

I have loved images all my life, and it only was natural to find myself in a creative career where I could work with them every day. While I was studying I supported a printhouse with designs and repro work. After I graduated from the University of Pretoria in South Africa, in 2001. I found a job as a layout artist at an auctioneer house where I designed the advertisements and marketing material for upcoming auctions.

After about two years I moved on to become an in-house designer for a consulting firm, handling all the graphics, their website and materials related to marketing & branding. After that I expanded my graphic design skills by designing a very wide variety of materials for a design studio in Pretoria.

Right now I’m a freelance designer, graphic artist and mama. I continue to create new designs for clients, from logos to corporate identities and branding. Including marketing material, advertising (both for digital or print) and websites. I am developing my illustration skills and building my photography knowledge.

At home I care for a 5 year-old girly girl, and still love to paint and create arty things. We enjoy the outdoors and visiting new places to learn about our diverse culture in Wellington. And then there is always time for exploring the neighbourhood with my golden retriever!

I love to sum myself up in the words of William Blake: "I must create a system or be enslaved by another man’s. I will not reason and compare; My business is to create"


Career summary

April 2014 - current: Part-time/Freelance Graphic Designer

April 2013 - April 2014: Full-time Mamma for baby Alexa

May 2011 - April 2013: Self-employed/Freelance Graphic Designer

January 2006 – April 2011: In-house Graphic Designer Business Enterprises at University of Pretoria

June 2004 - December 2005: Desktop Publisher Business Enterprises at University of Pretoria

September 2002 - May 2004: Layout Artist BidCo Auctioneers

  • I'M PASSIONATE ABOUT

    Colour! I'll take the rain because it gives me a rainbow..
    Also Visuals & making them; Caring for our Earth; Definately Animals AND Arts & Culture

  • MY FAVOURITE THING ABOUT DESIGN

    Creative conceptualisation & execution As Well As Logo/Identity Design including implementing (corporate) identity design

  • I'M PARTICULARLY FOND OF WORKING WITH

    Books & layout projects; Stationery & invitations; Branding & advertising

  • I'VE THESE SKILLS TO GET THE JOB DONE

    Design & Layout; Comfortable with Adobe Creative Suite (for many years); Photography & photo editing

  • HOBBIES

    Arts & crafts with or without my 5-year old; including painting and making a mess; sometimes baking; often photography experiments

  • NON NEGOTIONABLE ACTIVITIES

    Taking my (10 year old) golden retriever for a good walk; doodling; reading & finding inspiration